Official Weekly Bulletin of the Rotary Club of Lafayette, CA
April 29, 2010 | VOL 64 | ISSUE 42

President Sandi Mitchell opened the meeting and asked for a moment of silence for former member Dale Turner who had recently passed away.

Visiting Rotarians:
John Fazel – President of Lamorinda Rotary Club
Rich Shearer – Lamorinda Rotary Club
Mark Roberts - Lamorinda Rotary Club
Florence Lewis – Rotary Club of Rossmoor
Helen - Rotary Club of Rossmoor

Dave Simpson – Guest Speaker, Lafayette Bookstore

Meeting Minutes:

President Mitchell read a letter from Maddie Wilson thanking the Club for providing financial assistance so she could go with classmates from Stanley School on the annual trip to the East Coast including Washington D.C. and Colonial Williamsburg.

Rich Shearer, Lamorinda Rotary, spoke at length about his Clubs fundraiser, “Motorama” day, to be held June 20th from 9am to 4pm at the Clock Tower and Bank of the West parking lots. Prized vehicles will be shown and there will be vendors. He asked Rotarians in our club to promote their business through sponsorships, etc. More information at

Rich Shearer also challenged our Club (he threw his suit coat on the floor as if it were a knights metal glove of the old days) to be involved in the Rotary Bocce Ball tournament on June 5th at the Martinez Water Front Park. He said there will be lots of wine! More information to follow.

Bob Aguilar told us that the Tudal Winery wine tasting event on April 24th was very successful with good food, wine, and fellowship amongst those attending.

Jay Lifson encouraged us to attend “The Sun Kings” show on Saturday, May 22 at 8:30 pm at Town Hall Theatre. It is a benefit with tickets available at the Chamber Office at: $50 General Admission and $75 Gold Circle.

Mike Heller mentioned that he had attended the family memorial for Dale Turner in Hayward and there were lots of good memories shared about her. He said there will be a local memorial for her in mid-May. Information to follow when known.

John Sherry announced that at a recent meeting with her doctor, his wife, Artie, was found to be completely free of cancer. John donated $100 to the Rotary Foundation because of this!
She had had cancer surgery 10 years ago.

Permanent Stage – John Sherry reported on the EBMUD meeting he and other Permanent Stage committee members attended on Tuesday, April 20th. He said the proposal to build a permanent stage has tentatively been approved, but that we should wait until a formal letter is received from EBMUD before we advertise that fact. Larry Blodgett, who did the final architecture and model, said that Dale Turner had also been involved on the project.

Membership Committee – Club Membership Committee chair, Geoff Zimmerman, said that the committee has been meeting since July and recently completed a membership recruiting pamphlet. The Committee is also planning a wine & cheese new members recruitment event at the Wine Thieves in Lafayette. More information to follow. He said that Steve Snyder is no longer a member and that Tracy Vicario will be leaving the Club soon as her husband is changing jobs and they are moving to Portland, Oregon.

Erin McCoin inducted - having completed all the processes for membership, he was issued a red badge and other membership materials. John Sherry was given a sponsors pin for bringing him into the Club.

Jay Lifson introduced Dave Simpson – Lafayette Bookstore owner.

Dave talked about the history of the Lafayette Bookstore and his occupations before he opened the store. He had been a youth adventure instructor and camp director; an elementary school teacher; a PR consultant in Yuba City; and a radio DJ and program director of a station in Sacramento. He is very involved with the Lafayette Chamber and as a coach of a high school lacrosse team.

He has been involved in bookselling for over 30 years from the times when if you needed a book, you had to go to a bookstore in town. Then with the advent of businesses such as B Dalton and Barnes and Noble, a lot of community book stores went out of business and those that remained struggled to stay open. Dave said he changed his business plan to stay competitive. Then along came Amazon and other on-line sources of books, including being able to download books or buy cassettes, and he had to modify his business plan again. Other mass marketers of books have impacted small book selling businesses such as Target, Costco, Best Buy and the like. He said that he has kept the store competitive by holding author events, supporting local schools, libraries and non-profits.

He told us he has been very involved in the Lafayette Chamber of Commerce “Shop Lafayette” campaign and came-up with the idea to go to a new phase “Try Lafayette First”, asking people to sign a pledge to try Lafayette businesses first when buying goods and services. Materials from that campaign were passed out to our Club members and the merchants discounts were described.

Raffle Winners:
Bud Moulthrop - $2
Bob Shusta – gold marble for $105

Rotary International News Other News: Club Calendar

Council approves fifth Avenue of Service

By Ryan Hyland 
Rotary International News -- 28 April 2010  

A representative makes a point on a resolution during the opening day of the Council 26 April. On Wednesday, the Council approved adding a fifth Avenue of Service. Rotary Images/Monika Lozinska-Lee

Representatives at the 2010 Council on Legislation approved an enactment 28 April to add a fifth Avenue of Service: New Generations.

After adopting an amendment to change the name from Youth Service, as originally proposed, to New Generations, the Council narrowly supported the addition to article 5 of the Standard Rotary Club Constitution. The 263-250 vote was received by surprised gasps and applause after a short debate.

New Generations joins Club Service, Vocational Service, Community Service, and International Service as the foundation of club activity. Before starting a project, Rotarians are asked to think broadly about how their club and its members could contribute within each avenue.

read story.

The Four Way Test
Of the things we think, say or do:
1. Is it the TRUTH?
2. Is it FAIR to all concerned?
4. Will it be BENEFICIAL to all concerned?
Officers & Directors
John Kenny . . . . . . . RI President
Earl Kilmer. . . . Dist 5160 Governor
Sandi Mitchell . . . . . . . President
Geoff Zimmerman . . Vice President
Lee Deily . . . . . . . . . . Secretary
Greg Vaisnor . . . . . . . .Treasurer
Chuck Vogel . . . . . . Club Service
Troy Winkles . . Community Service
Jesse Wellen . International Service
Troy Feddersen .Vocational Service
Larry Duson . . . . . .Past President
Andy Scheck . . . Sergeant of Arms
Mo Levich . . . . . Sergeant of Arms
Give Hope - Give A Hand
The Rotary Club of Lafayette donates an LN-4 Prosthetic Hand in the name of our speakers each week.
The LN-4 Prosthetic Hand transforms lives and empowers those who have lost hands and limbs due to land mines, birth defects, and other catastrophes.
Make Up Meetings
and locations of nearby clubs:
Upcoming Speakers
5/6/10 Totally Julia – By Julia Sembrano
5/13/10 Doing College by Elizabeth LaScala Bring anyone who may be applying to college soon.
5/20/10 Club Assembly
5/27/10 Pat Vitucci - Vitucci and Assoc. Don’t Invest and Forget Seminar
6/3/10 East Bay Stand Down – Steve Lackenbauer
6/10/10 Rotary Millionaire
Local & District Events
5/15/10 Concert at the Rez, 11:00AM to 2:00PM,
D. Holt/B. Shusta Co-chairs, all members to
Participate, donate rotary prizes to C. Vogel.
Rotary International Events
2010 RI Convention, Montreal, Canada
05/01 Jay Lifson
5/28 Margaret Harbarth
5/31 Donald Anderson
6/02 Larry Blodgett
6/13 Ray Bland
6/18 Bob Shusta
6/18 Bill Eames
05/04 Anna Stevenson
05/16 Ron Wake
06/03 Andy Scheck
06/09 A.C. Webb
06/10 John Sherry
06/20 Tom Henry
06/26 Ray Bland
5/6 John Sherry
5/13 Bob Shusta
5/20 Ed Stokes
5/27 Barry Toomajiar
6/3 Greg Vaisnor
6/10 Chuck Vogel
Notes by Bob Shusta Photos by John Sherry